The Figos popularity helped Ford India's overall March sales more than triple from the same month a year ago,rising an impressive 203 per cent to 9,478 units. Figo has received more than 10,000 orders less than one month after it went on sale. In response to the strong demand,the company will launch a second production shift at its plant in Chennai. The exceptional March performance,which also included strong sales of Ford Ikon,Ford Fiesta,and Ford Endeavour,were nearly triple Ford India's February sales,increasing 194 per cent. Michael Boneham,president and MD of Ford India said,"The launch of Figo is the start of a transformed Ford in India.'' Part of Ford's US$500-million investment in India,Figo was designed and engineered with Indian customers in mind including months of exhaustive customer clinic research and thorough testing in both simulated and actual road evaluations.
