F1 boss turns assault into advert

F1 boss Bernie Ecclestone has turned a mugging into advertising by showing off his black eye in a newspaper advert for a Swiss watchmaker.

Formula One supremo Bernie Ecclestone has turned a mugging into advertising by showing off his black eye in a newspaper advert for a Swiss watchmaker.

Ecclestone suffered a head injury after being mugged in central London,his attackers making off with jewellery including his watch.

See what people will do for a Hublot,declared the strapline under a photograph of the bruised 80-year-old billionaire in publicity in the Financial Times and International Herald Tribune on Wednesday.

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The Swiss watchmaker,part of the French luxury group LVMH,said in a statement that Ecclestone had sent the picture to chief executive Jean-Claude Biver with the remark after he was assaulted in London on November 25.

Since the two have a certain sense of humor,they agreed to make an advert,said Hublot,who are Formula One’s official watchmakers.

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Bernie Ecclestone

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