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This is an archive article published on January 13, 2010

Bajaj Allianz offers Rs 2 cr sponsorship for hockey team

Financial help continues to pour in for the Indian hockey team with Bajaj Allianz making a Rs two crore sponsorship offer for the side.

Financial help continues to pour in for the Indian hockey team with Bajaj Allianz on Wednesday making a Rs two crore sponsorship offer for the side.

Akshay Mehrotra,the marketing head of Bajaj Allianz,said that the company was pained by the plight of the Indian hockey players who had resorted to strike demanding payment of their dues before a settlement was eventually reached Wednesday.

“In response to the ongoing debates and discussions in the media on the stalemate faced by the Indian hockey team,Bajaj Allianz has volunteered to offer Rs 2 crore for one year sponsorship to the national hockey team,” Mehrotra said.

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“This offer is purely on a voluntary basis for the passion of the national game. The intention is to ensure a hassle-free participation of the national hockey team for the forthcoming World Cup,” he said.

Insisting that it was not just another commercial venture but more of a gesture,Mehrotra said the company has already forwarded its proposal to Hockey India president AK Mattoo.

“We have sent a formal proposal to the officials concerned and authorities for consideration,” Mehrotra added.

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