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This is an archive article published on April 2, 2005

Morgan Stanley trying to build support for embattled chief

Morgan Stanley went on the offensive on Thursday as its embattled chief executive, Philip J. Purcell, took new steps to consolidate his cont...

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Morgan Stanley went on the offensive on Thursday as its embattled chief executive, Philip J. Purcell, took new steps to consolidate his control over the divided firm. Company officials were preparing a public letter in support of Purcell and his strategy, which would be signed by the members of the management committee, as well as senior managing directors, people who have been briefed on the matter say.

How many bankers sign on remains uncertain, given the rancour that still exists within the firm. In an attempt to smooth the bruised feelings after the abrupt resignations of two popular senior executives in the firm’s institutional securities division, two executives who were recently appointed by Purcell as co-presidents, Stephen S. Crawford and Zoe Cruz, held a forum with the firm’s investment bankers.

Accompanied by Tarek F. Abdel-Meguid, the head of the investment banking department, the co-presidents urged Morgan’s skeptical bankers to rally around the new leadership. But attendance was sparse and the meeting proceeded awkwardly, with few managing directors in attendance and the first 10 rows of the auditorium empty, according to a person who was there.

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The tepid response underscores the steep challenge Purcell and his new team faces in unifying the investment bank, where many bankers still feel deeply loyal to the two departed executives — Vikram S. Pandit and John P. Havens — and resent what they feel to be a series of loyalty tests that they have been asked to take.

Also departing was Guru Ramakrishnan, a senior trader, who left on Tuesday.

Strong divisions still remain at the firm between Morgan Stanley and Dean Witter executives that date back to their merger in 1997. “A lot of people have relationships with John and Vikram,” said Byron Wien, a senior investment strategist at the firm. “They now have to re-establish the relationships with a new team. That will take some time. But I’m optimistic that the new team will do that.”

The moves come in the wake of the latest broadside by the group of eight retired Morgan Stanley executives who have been lobbying the Morgan Stanley board to oust Purcell. In a full-page ad in The Wall Street Journal on Thursday, they criticised Purcell for having let crucial executives leave the firm because of their unwillingness to swear loyalty to an ineffective CEO. They also took aim at the board, stating that its support for Purcell’s recent management changes was a “failure of corporate governance.”

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Morgan Stanley’s Shares rose sharply for a second day, increasing $1.97 a share, or 3 per cent, to $57.25, as a number of analysts began to speculate about the possibility that the firm may become vulnerable to a takeover. — NYT

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