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This is an archive article published on March 5, 2004

Mcdonalds phases out French fries, soft-drinks

Sensing changing times and under pressure from health food enthusiasts, fast food chain Mcdonalds has decided to phase out supersize French ...

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Sensing changing times and under pressure from health food enthusiasts, fast food chain Mcdonalds has decided to phase out supersize French fries and soft-drinks with a view to eliminate them by the end of the year.

The move is part of its campaign ‘‘eat smart, be active’’ launched last year to revive its sagging sale as America’s love affair with ‘‘healthy foods’’ started picking up.

It has also introduced entre-size salads, started providing options for yogurt and fruits with meals and introduced fruit and milk meal for children to win new customers.

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The decision has been welcomed by the health activists who see their victory in the decision. They blame large fatty potions served by fast food chains for almost half of the United States population — from young children to the old — being obese or overweight.

Mcdonald said it was making changes to simplify menu and promote a ‘‘balanced’’ lifestyle. But as a matter of fact not many supersize French fries were sold, it asserted apparently to counter the impression that it had done so under pressure. — (PTI)

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