Maruti launches new Zen model

NEW DELHI, July 23: Maruti Udyog today launched a slightly upgraded version of its popular 1000 CC "Zen" car, offering better features at the same price. The Zen VX offers a 120 Watt Kenwood Maruti stereo, has a new frontal appearance, better insulation from noise, internally adjustable rear view mirrors, body reinforcements, side impact beams on all doors and better upholstery.

Speaking to newsmen at the launch of the car, company managing director R S S L N Bhaskarudu said "competition is coming in fast and furious. We need to constantly improve and offer better value to customers. Thats’ why we decided not to increase the price."

The company is absorbing about Rs 30,000 per car, currently priced at about Rs 3.5 lakh in Delhi. The budget had made the car dearer by about Rs 10,000 and upgradation cost per unit worked out to about Rs. 20,000, Bhaskarudu said.