Maruti 800 sales up after price cut

The company sold 8,932 units in the month of July whereas by the end of August, its expecting to cross 10,000 figure after almost four months. A leading dealer in Delhi told The Indian Express that ‘‘there has been a considerable increase in enquiries for the car but they are yet to be converted into actual bookings’’. ‘‘However, we are sure that in the next few weeks real sales will pick up,’’ he added. The end of the first half of the current fiscal in September will also help in boosting sales.

According to industry analysts, the price cut has brought much relief to the car makers because it has segmented the categories of cars well. Earlier due to lesser price gaps, many potential Maruti 800 buyers were shifting towards Alto or WagonR. The company was also losing market to B segment cars made by others. In fact, immediately after announcing the price revision, the company had noticed an increase in enquiries.