Battling a cash crunch, West Indies cricket may now need to learn some lessons from football — particularly from Champions League toppers Barcelona. At least that’s what home hero Brain Lara has suggested.
“I would like to use two examples, the Green Bay Packers in America (NFL) and Barcelona Football Club of Spain. I have seen their models and found them to be very good. What these clubs have done is to get their fans to become members by paying a fee and this is what gives them the financial well being they currently enjoy,” Lara told a gathering here after he was named Player of the Year by the West Indies Players Association (WIPA).
“We have so many West Indians here and also Diaspora, and if they are asked to pay $ 20 as a membership fee for the year, think about how much money we will have, to run cricket here. We will move away from the stranglehold of just a few investors,” said Lara, who scored five Test centuries and one one-day hundred in 2005.
“I have done a study of my own and what I have come up with will save our cricket down the road. The World Cup is just around the corner and estimated profits are in the region of $ 60m. The board is currently running a deficit between $ 15m and $20m. This tells me that when this is wiped out, the board will have funds to run cricket for about another five years. From there it will be a struggle again,” said Lara, who also became the highest Test scorer last year, topping Allan Border’s mark.
It’s unclear, though, how Lara’s suggestions will be taken by the Windies board, considering the history of face-offs between officials and players. Both had reached a compromise last month, just before the Zimbabwe tour, with the Board agreeing to implement extended contracts. Barely two years ago, captain Lara and 15 other West Indies players were dumped from a one-day series in Australia in January after refusing to sign a contract over sponsorship deals.
–ajay.s.shankar@expressindia.com