Indian firms keen to cash in on Cannes

The Palais des Festivals at Cannes in France this year will see the Indian entertainment industry gain international exposure. World’s largest audiovisual and digital content market, Mipcom 2007, will turn the spotlight on India, which will be flagged off on October 8 with ‘India Day’. The Federation of Indian Chambers of Commerce and Industry (FICCI) is partnering Mipcom 2007 to give international mileage to the Indian entertainment industry, with the support of Ministry of I&B.

This five-day long event will serve as a platform for audio-visual players from over 100 countries to forge new business alliances and clinch deals. Also, Mipcom 2007 will provide an opportunity to TV and film producers /distributors, broadcasters, digital media content providers and advertising brands to trade in content across all platforms and share new practices that are redefining business models around the world. It is expected to generate business worth $10 billion per annum for entertainment firms.

Addressing media persons here today, Paul Johnson, director, Reed Midem – the world’s largest event management company – said, “‘India Day’ at Mipcom, will display how vibrant, dynamic and talented the Indian entertainment industry is and the opportunities it offers for the global television industry.”

The focus, to a great extent, will be on India since it is currently the world’s third-largest pay TV market.