In 1998, when the M.S. Swaminathan Research Foundation (MSSRF) set up its first rural knowledge centre in Embalam, little did it realise that the remote hamlet, about 20 kms from Pondicherry town, would prove to be its blueprint for success. With farmers barring their wives from participating in the centre (inside the village temple), there were fears that the experiment would be a disaster. Seven years later, Embalam has turned out to be MSSRF’s model for triggering a knowledge revolution in rural India, with women at its fulcrum. For V. Arumugam, the three-acre piece of paddy land should have kept his family in reasonable comfort. But the farmer got a raw deal due to his lack of knowledge about price fluctuations in the commune markets and the slew of schemes and subsidies for farm products. ‘‘We would hire bullock carts or mini trucks or pay steep bus fares to take our produce to the market. But by the time we reach there, the prices would have dipped to a low and we would suffer heavy losses,’’ Arumugam said, sitting among the women ‘communicators’ in the Embalam centre. It is a different story today. ‘‘I come here often and find out the market prices. Our village women here keep track of the auction prices in the commune markets and alert us when the prices of products are highest,’’ Arumugam pointed out. While he is a bit wary of surfing the computer, his teenage sons, Mahadevan and Keerti, trained by the women, surf www.pondicherryagri.org, to update their father on the latest prices and farm-related schemes and subsidies. They also go to www.cnn.com for the latest weather forecasts. • Farmers go to www.pondicherryagri.org for agricultural information and www.cnn.com for the weather • The small publication Namma Ooru Seidhi (Our Village News) is printed in Pondicherry town and circulated among villagers. Farmers cannot afford to buy Tamil newspapers on a daily basis and Seidhi wraps up all farm-related news • The Virtual Academy Fellowship is given to women who master high-tech communication methods and use them to disseminate information to farmers The 10 women volunteers, especially D Usha Rani, are the knowledge centre’s pivot. ‘‘In 1998, I was among the only four women who volunteered to get trained at the Centre. It took two years for the others to join us and for the villagers to make use of the facilities,’’ pointed out Usha. B Kasturi’s husband was adamant that she should not go to the kiosk, ‘‘waste her time and neglect her family.’’ Today, he proudly shows off to everyone the MSSRF’s Virtual Academy Fellowship award she received along with Usha and two other women from President APJ Abdul Kalam on Teacher’s Day. The Virtual Academy Fellowship is given to women who master high-tech communication methods and use them to disseminate information to farmers. Usha’s methods, persuading small and marginal farmers including her own husband and family members, proved so successful that in 2003, she was one of a four-member MSSRF delegation to Geneva to take part in a rural knowledge convention. Usha was given the task of heading a MSSRF stall and explaining the highpoints of the experiment to VVIPS from across the globe. So impressed were the dignitaries that they requested her to present awards to other women achievers there.