IAA World Congress from March 20

Themed ‘Challenges of Change’, the Congress will include discussion topics covering ‘succeeding in a ‘where’ world’, ‘Anyone can do it!’, ‘Brands as people, people as brands’ and ‘remaining credible in an incredible world.’

Joseph Ghossoub, the International Advertising Association’s World president-elect, said: “I have personally seen the advertising industry in the middle-east experience a renaissance over the past decade. Dubai 2006 will examine the role of advertising and explore the boundaries of creativity in an ever-changing marketplace.”

Mohammed Al Gergawi said: “When it comes to advertising, the UAE has been both a witness and a partner in the growth and evolution of this industry. Dubai in particular has become the hub of regional and international congresses and conventions and we look forward to see and share the highlights of this Congress with the industry.”

The speakers include former Prime Minister of Spain, Jose Maria Aznar, former deputy Prime Minister of Britain, Lord Heseltine, Chairman, Haymarket Publishing, WPP’s Chief Executive, Sir Martin Sorrell, Sahar Hashemi, Co-founder Coffee Republic, Sergio Zyman, Coca-Cola’s former CMO, authors Tony Alessandra and David Taylor, Time Warner Inc’s Senior Advisor and former Editor-in-Chief, Norman Pearlstine and Forbes CEO, Steve Forbes.