VIOLINIST L Shankar, pianist John McLaughlin, tabla exponent Zakir Hussain and ghatam player Vikku Vinayakram jammed against the classical music order in the ’70s. A crescendo and an applause later, their group Shakti’s recital was lapped up by the audience and music companies alike. Fusion, mish-mash or way to the Grammy, call it what you will. But the panorama of a western music jazzing up a desi instrument is here to stay. Even purists, who denounced it as cacophony, have wisened up to the genre. Sixty-year-old mrudangist, Umayalpuram Sivaraman, who still doesn’t perform with women artistes,is ‘‘proud to have done it all — fusion, world music, jugalbandi.’’ Violin maestro Dr L Subramaniam attributes it to an unparalleled market value. Having given the word respectability, he agrees that often it’s the music companies that suggest fusion to boost sales. Subramaniam has made music with Stephane Grapelli, Yehudi Menuhin, George Harrison, Jean Pierre Rampal, Stanley Clarke, Jean Luc Ponty, Joe Sample and Maynard Ferguson. Another of his albums will release this year.