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This is an archive article published on March 29, 2005

From today, Baramati’s morning raga: Agri news

From tomorrow, Union Agriculture Minister Sharad Pawar’s stronghold will wake up to the tune of 90.4 MHz FM, a radio station dedicated ...

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From tomorrow, Union Agriculture Minister Sharad Pawar’s stronghold will wake up to the tune of 90.4 MHz FM, a radio station dedicated to agriculture. And the initial programme content, including an interview of Pawar, is ready for broadcast.

Baramati-based Vidya Pratishthan’s Vidya Institute of Information Technology (VIIT) has provided the technical knowhow for the channel, ‘Vasundhara Vahini’, which will be available to farmers in a 30-km radius of the Baramati Kendra. Initially, the channel will be available for four hours each in the morning and evening, but there are plans for 12-hour programming, VIIT director Amol Goje said.

Established at Rs 15 lakh, drawn from World Bank grants on an ‘‘Empowering The Poor’’ project, the licence from the government took a year and a half to come through. ‘‘To make it a truly community affair, we are involving the farmer community to contribute towards the radio station’s maintenance cost — just Rs 20 per year. Even if 1 lakh farmers from the 150-odd villages in the region contribute, it should suffice since the airwaves are free,’’ Goje said. The free airwaves come with restrictions — the content cannot include news, political coverage, advertisements and entertainment.

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Goje is also asking agricultural universities and the state government to help them. ‘‘The College of Agriculture in Pune is already involved. If this (station) proves to be successful, the number of such stations should go up. Technical education centres like engineering colleges, mushrooming across the state, can each set up one such radio station.’’

The content would comprise talks from experts on agriculture, but not restricted to the university type. ‘‘We plan to get a farmer ‘expert’ — someone from the region who is doing well for himself with a particular crop. Also, morning programmes like ‘Things To Do Today’, current market rates for produce, farmer-oriented government schemes and a phone-in programme are also planned. The content is a collaborative effort of VIIT and Krishi Vigyan Kendras,’’ Goje said.

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