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This is an archive article published on December 23, 2007

For digital movies, the afterlife is quite expensive

Time was, a movie studio could pack up a picture and all of its assorted bloopers, alternate takes and other odds...

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Time was, a movie studio could pack up a picture and all of its assorted bloopers, alternate takes and other odds and ends as soon as the production staff was done with them, and ship them off to the salt mine. Literally.

Having figured out that really big money comes from reselling old films — on broadcast television, then cable, videocassettes, DVDs, and so on — companies like Warner Brothers and Paramount Pictures for decades have been tucking their 35-mm film masters and associated source material into archives. A picture could sit for many, many years, cool and comfortable, until some enterprising executive decided that the time was ripe for, say, a Wallace Beery special collection timed to a 25th-anniversary 3-D rerelease of Barton Fink.

It was a file-and-forget system that didn’t cost much, and made up for the self-destructive sins of an industry that discarded its earliest works or allowed films on old flammable stock to degrade. (Only half of the feature films shot before 1950 survive.)

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But then came digital. And suddenly the film industry is wrestling again with the possibility that its most precious assets, the pictures, aren’t as durable as they used to be. The problem became public, but just barely, last month, when the science and technology council of the US Academy of Motion Picture Arts and Sciences released the results of a yearlong study of digital archiving in the movie business. Titled The Digital Dilemma, the report’s startling bottom line: To store a digital master record of a movie costs about $12,514 a year, versus the $1,059 it costs to keep a conventional film master.

Much worse, to keep the enormous swarm of data produced when a picture is “born digital” — that is, produced using all-electronic processes, rather than relying wholly or partially on film — pushes the cost of preservation to $208,569 a year, vastly higher than the $486 it costs to toss the equivalent camera negatives, audio recordings, on-set photographs and annotated scripts of an all-film production into the cold-storage vault.

All of this may seem counter-intuitive. After all, digital magic is supposed to make information of all kinds more available, not less. But ubiquity, it turns out, is not the same as permanence.

Milton Shefter, a longtime film preservationist who helped prepare the academy report, said the problems associated with digital movie storage, if not addressed, could point the industry “back to the early days, when they showed a picture for a week or two, and it was thrown away”. Shefter and his associates do not contend that films are actually on the verge of becoming quite that ephemeral.

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But they do see difficulties and trends that could point many movies or the source material associated with them toward “digital extinction” over a relatively short span of years, unless something changes.

At present, a copy of virtually all studio movies — even those like Click or Miami Vice that are shot using digital processes — is being stored in film format, protecting the finished product for 100 years or more. For film aficionados, the current practice is already less than perfect. Regardless of how they are shot, most pictures are edited digitally, and then a digital master is transferred to film, which can result in an image of lower quality than a pure film process — and this is what becomes stored for the ages.

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