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This is an archive article published on June 24, 2008

‘China way behind US, Japan in wielding ‘soft power’

Study says the Communist giant still lags behind the US and Japan in wielding ‘soft power’ in Asia.

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China has a long way to go to claim full recognition as a ‘multifaceted’ power in Asia and the Communist giant still lags behind the US and Japan in wielding “soft power” in the region, according to a new study.

“Overall poorer than expected perceptions of China’s soft power indicate China has a long way to go to claim full recognition as a multifaceted power,” it said.

As Beijing prepared to host the 2008 Olympics and the government planned to showcase its many economic advances to the world, China still ranked below the United States as a multifaceted power in the opinion of its Asian neighbours, the study by The Chicago Council on Global Affairs and the East Asia Institute of South Korea says.

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The study, based on public opinion surveys in five East and Southeast Asian countries and the United States, show that perceptions of China’s “soft power” — the ability to wield influence by indirect and non-military means — generally trail those of America and Japan.

“These perceptions persist despite China’s strong economic relationships in Asia and around the world, and concerted efforts by Beijing to leverage the Olympic Games to bolster its image,” it says.

At the same time, the study points out that a sizable majority of people who participated in the poll in China, Vietnam, Japan, South Korea, Indonesia and the United States agreed that hosting the Olympic Games in August will ultimately increase China’s prestige.

Another “unexpected” finding of the survey was that American feelings towards China have deteriorated since similar polls were undertaken by the Chicago Council in 2004 and 2006 and a significant number of those questioned expressed general unease about the future of US-China ties.

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