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This is an archive article published on January 12, 2003

Add sparkle to your life with diamonds

Do you remember the famous song from Moulin Rouge ‘diamonds are a girl’s best friend’? For ages gold jewellery has been an al...

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Do you remember the famous song from Moulin Rouge ‘diamonds are a girl’s best friend’? For ages gold jewellery has been an all-time favourite with most Indian women while diamonds were in unchartered territory. It remained a jewel which women were curious about but could not reach. However, in the past few years, this market has witnessed changes. With the availability of branded diamonds, these are proving to be better value for money, are considered hip, trendy and affordable by women of all age groups and have now become every woman’s dream.

The diamond jewellery market in the country is on an upswing and is currently estimated to be over 10 per cent of the entire jewellery market. The credit to popularise branded diamonds goes to DTC (Diamond Trading Corporation), formerly known as De Beers which has recently launched Arisia, a top end range of diamond jewellery for the affluent upper middle class and lady professionals.

Priced above Rs 2 lakh per piece, it is an exclusive range of jewellery using superior solitaires of one carat and above. Certified by the International Gemological Institute, the collection consists of 10 designs made up in sets of rings, earrings and pendants in pure gold, white gold and platinum, each with a quality assurance card.

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To reach closer to the common woman’s dream, DTC has more affordable ranges like Nakshatra and Celebration Diamonds. Nakshatra brand primarily consists of the traditional seven-stone ear studs and pendants. One can buy a Nakshatra diamond pendant for just Rs 8,000 while Celebration Diamonds pendants starts from Rs 13,000. For wedding purposes one can go for DTC’s Diamond Vivaha Collection where sets are sold up to the price of Rs 75,000.

Oyzterbay’s Your First Diamond has a special appeal for those looking for their first diamond. The line set in white, pink and yellow gold is designed targeting young women. It also offers the buyer the guarantee of Oyzterbay quality with standard 100 per cent exchange policy for a period of 30 days from the date of purchase.

Gili offers a wide range of 18-carat plain gold and diamond-studded jewellery, designed to appeal contemporary Indian woman. Gili’s Millennium Series diamonds are triple certified and come in a special box, ideal to give as a gift. Gili’s Endangered Species Collection comprises of nine pendants in 18K gold and studded with a diamond costing Rs 3,400 each. The pendants are in the shape of some of the endangered species of the world.

Tanishq, with the solid Tatas’ name to back purchases, offers an elegant collection of Lightweight Diamond jewellery. The range consists of exquisite, elegant diamond intensive designs and priced at Rs 3,000. The Lightweight Diamond collection includes over 300 products. The prices for Earrings begin at Rs 3000 while neckwear prices start at Rs 15,000.

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A leading name in jewellery InterGold also offers wide range of diamond jewellery. Its special children line is crafted in 18K gold, diamonds and coloured stones. The designs include cars and airplane shapes, bicycle shaped pendants, dolphins, teddy bears and even Baby’s first pendants, all starting from just Rs 300.

One unique offer from InterGold comes in the form of Solitaire Wraps. Solitaire wraps are beautifully created in 18K gold and many are embellished with colourful precious gems. It also offers a trendy range of men’s jewellery too all starting from Rs 800 upto Rs 70,000. The range consists of anything from cufflinks, tiepins, kurta buttons, to mobile rings, money clips and to even classy thematic cricket and golf jewellery.

Under the Couples range, InterGold offers matching rings for both bride and groom. For career woman, InterGold has its Career Carats Collection.

The new entrant in the branded diamond jewellery market, Asmi, also has beautiful designs set in 18K gold for young girls. Asmi collection has rings for Rs 5,000 to Rs 6,000, chain with pendants ranging from Rs 9000 to Rs 15,000 and ear studs for Rs 8,000 to Rs 15,000.

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With so much to add sparkle to your life, buy a diamond or get one crafted, whichever suits you.

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