The Missing Meat: Wendy’s offers a beef-free menu

The decision to stay off beef comes from the belief that there's no market for beef in India.

Following in the footsteps of fast food giants such as Burger King and McDonald’s, the American joint Wendy’s, that opens its first Indian outlet in Delhi this Wednesday, offers a beef-free menu for the first time.

The chain — so famous for its beef patties that their slogan reads, ‘Where’s the beef?’ — has created a new menu with vegetarian options such as spinach, corn and potato fillings.

The decision to stay off beef comes from the belief that there’s no market for beef in India.

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The chain seems to be taking no chances, especially since Maharashtra recently banned the sale and possession of beef and the company plans to open at least 50 outlets across the country in the next couple of years.

Apart from vegetarian options, chicken and lamb burgers will be served. The popular bacon burger will be missing though.

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