KOOVS.COM collaborates with London-based illustrator

Watch What Else is Making News

Inspired by bold colours, unique characters, a wink and some swag – her signature style is reflected in the collection through patches of doodles, emojis and emoticons.

Hattie X KOOVS collection comprises denim separates, long-length shirts, crop tops, T-shirts, and accessories including bags, scarves and pin badges.

“Cheeky, fun and exuberant are three words I would use to describe this collection. I was able to explore and play with the many ideas that had been going around my mind for a while and bring them all to life…Simple, unique, playful ideas that can bring a little attitude to an outfit,” Stewart said in a statement.

“I c’n’t wait to see how people incorporate a little of m‘ ‘Hello Chee’y’ aesthetic into their own visual identities,” added the illustrator.

The collection goes live on October 4.