This Independence Day, Ministry of Tourism partners with MakeMyTrip to showcase 600+ must-see destinations in country

This initiative led to the development of a unique 'Traveller's Map of India' microsite which allows travel enthusiasts to discover hidden tourism gems based on their preferences

Dekho Apna Desh is an initiative by the government to boost domestic tourism in the country. (Source: Pixabay)

As the nation prepares to celebrate its 77th Independence Day, it becomes vital to honour the richness of all that India has to offer and to commemorate the sacrifices of our forefathers who fought to safeguard the legacy that has brought us to this significant moment. And what better way than to explore the country’s lesser-known travel wonders to celebrate our country’s independence? As such, the Ministry of Tourism has joined hands with travel portal MakeMyTrip to showcase 600+ destinations which you must visit.

This initiative led to the development of a unique ‘Traveller’s Map of India’ microsite which allows travel enthusiasts to discover hidden tourism gems based on their preferences. Developed by MakeMyTrip, it has been designed in line with the Government of India’s ‘Dekho Apna Desh‘ programme.

“We welcome MakeMyTrip’s initiative to present India’s diverse destinations and to promote domestic tourism. We invite more such initiatives to realise our collective dream of showcasing our country to the world,” G Kishan Reddy, Union Minister of Tourism, Culture and DoNER, said in a press release.

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The initiative seeks to promote domestic tourism (Source: Pixabay)

To curate this travel shortlist, the travel company looked through India’s travel search history. Based on this premise, it selected destinations that are lesser-known and only familiar to people in certain pockets of the country. The travel selections have been further categorised with tags such as adventure, wildlife, heritage, mountains, beaches, etc. to help travellers choose their preferred genre.

“The Traveller’s Map of India reflects the voice of almost every Indian traveller which makes it aptly commemorative of August 15th. We have always championed the diversity of India’s tourism offerings and wanted to push the envelope of discovery further,” Rajesh Magow, co-founder and group CEO, MakeMyTrip, said in the release.

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He added, “What better way to do this than to empower every Indian to be a spokesperson for the country’s cultural, historic, natural and geographical marvels? We are grateful to the Ministry of Tourism for supporting our initiative. It reaffirms our faith in our mission to exteriorise India as the most sought-after Tourism destination in the world.”

This initiative, according to the release, also supports the potential of domestic tourism as a powerful instrument for socio-economic development, thus contributing directly and significantly to the multifactorial growth of India’s economy.

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For the unversed, Dekho Apna Desh is an initiative by the government to boost domestic tourism in the country.

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