Zomato launches ‘Pure Veg Fleet’; Founder-CEO Deepinder Goyal steps out to deliver orders

In a series of posts on X, Goyal said India has the highest percentage of vegetarians globally, and these new features were launched based on their feedback.

India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.

— Deepinder Goyal (@deepigoyal) March 19, 2024

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled. To solve their dietary preferences, we are today launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100 per cent vegetarian dietary preference,” the Zomato CEO said.

Goyal shared that “Pure Veg Mode” includes a selection of restaurants serving exclusively vegetarian food, excluding any establishments offering non-vegetarian items.

Goyal also clarified that these delivery persons will exclusively deliver orders from pure vegetarian restaurants and won’t handle any non-vegetarian meals and won’t enter non-vegetarian restaurants while carrying the green delivery box which will be used for the “Pure Veg Mode”, instead of the standard red ones.

However, the Zomato CEO was slammed by a section of users online for the move.

“Please note that this Pure Veg Mode, or the Pure Veg Fleet doesn’t serve or alienate any religious, or political preference,” he said for clarification.

Goyal also stated that Zomato plans to add more specialised fleets for special customer needs. “For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery,” the Zomato CEO said.