Slogans ready, Modi’s ad campaign from this week

Sources said the slogan is divided into three parts.

The ad blitzkrieg for the BJP and its PM candidate is set to be unleashed in a few days, with lyricist and adman Prasoon Joshi and executive chairman and creative director at Ogilvy & Mather Piyush Pandey ready to launch the slogans.

Sources said the slogan is divided into three parts. The first will target the current government at the Centre, the second will be an appeal to vote for BJP, which will be followed by the tagline ‘Desh Ki Pukar, Modi Sarkaar’, said sources.

Slogans under consideration are “Dus Saal Mehngai ki Maar”…( the first part targeting the government over price rise), “Sarkaar Badle Halat Badle, BJP Ko Vote De”… (The second part appealing for votes). The tagline “Desh Ki Pukar Modi Sarkaar” follows.

The BJP communication cells or Samvaad cells have never been so active before and it was seen when they launched a campaign on social networking sites to support Modi . Joshi and Pandey are among ad and media management professionals BJP roped in for the campaign. Sources said the slogans are likely to be launched this week.

‘Grave insult to wounded people’: Cong lashes out at PM Modi amid his first Manipur visit

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As Prime Minister Narendra Modi visits Manipur for the first time since ethnic violence hit the state in May 2023, the Congress on Saturday called it a “farce, tokenism, and a grave insult to a wounded people”.

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