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This is an archive article published on May 24, 2011

Vodka-based drink ‘Sniffer’ launched

Global Wines and Spirits announced launch of a Vodka-based ready to drink.

Gurgaon-based Global Wines and Spirits announced launch of a Vodka-based ready to drink (RTD) brand ‘Sniffer’,priced between Rs 100-120,across different states.

Available in 275 ml bottles,the new drink would be available immediately in Delhi and Gurgaon markets,the company said in a statement.

It will also enter Bangalore,Kolkata Chandigarh,Punjab,and Uttar Pradesh within a month’s time and would be available at all modern trade outlets,gourmet stores,hotels,restaurants across the country,it added.

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“Keeping in mind the current requirements of RTD segment in India,we are confident that our product will entice the consumers of all categories by providing companionship at all occasions,” Global Wines and Spirits COO Jatin Virmani said.

Sniffer,which is blended with triple distilled vodka and bottled at Hamburg in Northern Germany,is a brand owned by Global Wines and Spirits,the company said.

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