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Alberta Ferretti will be presenting her first bridal collection – Alberta Ferretti ‘Forever’- at Hotel Ritz in the Salon Psyché for the occasion of Haute Couture week in Paris.
Fourteen white dresses,sewn and hand-embroidered in Italy,express the essence of the elegant,romantic and feminine style of the maison.
Driven by her international clientele to create dreamy dresses for an unforgettable and unique day,Alberta Ferretti designed bridal gowns previously but this exclusive capsule demi-couture collection presents the dream at its best; highlighting the magic that a bridal dress can recall during a special moment.
In this first collection each dress has been named after a flower,such as the rose,the lily of the valley,the narcissus,the tulip,the anemone,the lily,the magnolia,the gardenia,the forget-me-not,the camellia,the wisteria,the artemisia,the dahlia and the peony because flowers symbolise lightness,freshness and poetry.
The collection is not limited to long princely pieces and instead includes floating dresses,column dresses and also short dresses embellished with embroideries. They require 30 to 80 working hours for their creation.
The monochrome and delicate embroideries,exclusively constructed,are adorned with pearls,Swarovski,cabochon and contain silver and platinum threads that light up the dresses as if they were jewels.
Fabrics are precious and impalpable such as silk mousseline,tulle (80 metres for a skirt),satin or silk Mikado and are used to emphasize the silhouette.
Alberta Ferretti offers an exclusive service for bridal dresses,satisfying the desires of the most demanding and loyal clients of the maison that will have now the opportunity to enjoy a unique creation.
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