Express Group wins two Google, WAN-IFRA digital media awards

This year, the award for Best Branded Content went to Yours Wisely, a content studio of The Indian Express Group, for its work with Medtronic on World Hearing Day. The Yours Wisely team worked closely with the $29-billion medical equipment giant to create a series of widely shared videos and Facebook posts. Silver was awarded to The Quint for its work with Madhya Pradesh Tourism, and the bronze award went to Jang Media Group.

Hitesh Bhagia, business head of Yours Wisely, said the idea behind the campaign was to increase the impact of Medtronic’s Shruti business to provide affordable ear care in India. “We are looking at amplifying stories which are leading positive change. The Medtronic campaign was a perfect fit for us.” Anumita Tripathi of Medtronic accompanied Bhagia in receiving the award.

The Indian Express Group’s inUth won Bronze for Best Innovation to Engage Youth Audiences. A video-first property, inUth.com is one of the country’s fastest growing news destinations for millennials.

Premankur Biswas, editor of inUth, said: “This award is a great boost for the young team. In our journey so far, we have tried to innovate when it comes to bringing stories that matter to our young audience. In future, we plan to take the spirit of innovation forward with more new millennial-focused storytelling formats.”

WAN-IFRA India Annual Conference made a comeback in Hyderabad this year with over 300 publishing executives from over 25 countries to discuss digital-first approach in newsrooms, the future of news publishing, and print media trends.