Kaithi producer SR Prabhu says ‘the era of one superstar is over’, asks Tamil industry to learn from Telugu

Prabhu also added that actors should help each other for their collective success in the industry. “The industry which understands this start to support each other, uplift the whole market and expand beyond boundaries. The recent best example is the Telugu industry. The stars, trade and fans in respective industries also have to understand this. I also hope this becomes a new norm everywhere and the whole Indian film industry rises to the best of standards including the trade and fans,” he said.

The response to the statement is mixed. While a sect agrees with SR Prabhu, many fans of Vijay and Rajinikanth have lashed out at the producer for the same. “This is a mature take. Nobody is bigger than the industry, nobody is bigger than the audience. Records are meant to be broken, stars are bound to be replaced. One who understands this reality and makes a move will thrive in the industry for longer,” wrote one user. “What exactly Thalaivar said yesterday,” wrote another.

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