The Indian School of Business (ISB) Executive Education, in collaboration with Emeritus and the Max Institute of Healthcare Management, has announced the launch of a Certificate Programme in Healthcare Management. This initiative aims to bridge the gap between clinical and business skills in the healthcare sector, addressing a critical need as the industry undergoes significant growth and transformation. With the Indian healthcare market projected to reach USD 320 billion by 2028, growing at a compound annual growth rate (CAGR) of 12 per cent, the sector is poised for substantial innovation. Advances in technology, shifting patient needs, and evolving management practices are driving this expansion. As a result, there is a growing demand for healthcare leaders who possess a comprehensive understanding of the industry’s financial, operational, marketing, and strategic aspects. Programme details The 12-week online programme is designed for healthcare professionals aspiring to transition into team leader or administrative roles. It is particularly suited for mid-level healthcare administrative professionals seeking to advance their managerial skills and enhance healthcare delivery within their institutions. Additionally, it is beneficial for medical professionals planning to start their own clinics, hospitals, or businesses in the healthcare sector. Programme benefits Participants in the programme will gain expertise in optimising healthcare organisation finances to achieve sustainability and business objectives. They will learn to develop marketing strategies that attract, guide, and engage healthcare consumers effectively. The curriculum covers a comprehensive understanding of accounting and capital management processes within the healthcare industry. Additionally, it includes applying operational frameworks through real-life examples for practical learning. Participants will also be equipped to supervise daily practices that involve enhancing client experience and achieving organisational goals in healthcare facilities. Course structure The programme includes pre-recorded videos for self-paced learning delivered by ISB Executive Education faculty, real-world case studies, business scenarios, and hands-on projects on healthcare marketing and strategic management. Additionally, it offers live masterclasses on AI and Generative AI in Healthcare, total quality management, healthcare fraud detection, and healthcare analytics. Modules cover accounting in healthcare, cash flows and financial ratios, process design and analysis, process excellence, and raising capital in healthcare. Eligibility and fees The programme is open to graduates and diploma holders (10+2+3) from recognised universities. It begins on September 12, 2024, with a fee of Rs 1,20,000 plus GST. Participants who successfully complete the programme with a minimum grading of 70 per cent in all required assignments will receive a certificate of completion from ISB Executive Education. More details can be found on the ISB Healthcare Management programme website.
