very Filmy

At a time when the industry is feeling low and rumours are rife about YRF downsizing their music label division,Vikram Bhatts ASA Music is poised to release the music of seven films over the next year.

Sound of music
At a time when the industry is feeling low and rumours are rife about YRF downsizing their music label division,Vikram Bhatts ASA Music is poised to release the music of seven films over the next year. Vikram believes that there are huge opportunities in the music business today,which are being ignored by the existing record labels,provided one aligns himself to new ideas and adapts to new technology. Not only will ASA Music promote the soundtracks of movies under the ASA Films banner but will also look at acquiring soundtracks from other producers. The label has already recorded and readied for release a host of Hindustani Classical albums with big names such as Pt Bhimsen Joshi,Pt Hariprasad Chaurasia and Pt Vishwa Mohan Bhatt. A bunch of young pop talent has been identified by ASA Music too and will be selectively launched and aggressively promoted in the near future.

Headed South
After an impressive performance as a South

Indian belle in Golmaal Returns,Celina Jaitly is preparing for a full-fledged role in the Kannada and Tamil bilingual film Shreemati,opposite South superstar Upendra,who is also the screenwriter. Its being said that the film is a remake of the Bollywood blockbuster Aitraaz and Celina will be essaying Priyanka Chopras role. Interestingly,Priyankas role in Aitraaz had earlier been offered to Celina by Abbas Mustan but she had turned it down. Isnt it too late to make up for the loss,sweetie?

Bollywood heroine
Actress Rachna Shah,who plays Raja Ravi Varmas muse in Rang Rasiya and the lead opposite Jackie

Bhagnani in Kal Kisne Dekha is now a part of the US comedy show Bollywood Hero which is currently being shot in India. A three-part series,Bollywood Hero is being produced by TakeOne Productions,the line producers of Slumdog Millionaire,and stars the Saturday Night Live star Chris Kattan and Neha Dhupia. Rachna essays the role of Kunti Kumar,a 21-year-old Bollywood diva.

Having started her career at the age of 16,Kunti is burnt out and loses herself in the whirlpool of media and fame. To rediscover herself she escapes to an ashram on a journey of rediscovery and doesnt return to

Bollywood for couple of years. Kattan,who is playing himself,is a frustrated Hollywood actor who ventures to India to star in a traditional Bollywood movie,he is in search of a perfect leading lady for himself. He traces Kunti after being rejected by top Bollywood actresses and they go on to make a hit masala movie.

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very Filmy

At a time when the industry is feeling low and rumours are rife about YRF downsizing their music label division,Vikram Bhatts ASA Music is poised to release the music of seven films over the next year.

At a time when the industry is feeling low and rumours are rife about YRF downsizing their music label division,Vikram Bhatts ASA Music is poised to release the music of seven films over the next year.