Stay updated with the latest - Click here to follow us on Instagram
Tags:
Journalism of Courage
The viewership of channels airing re-runs of films is least hit by channels facilitating pay-per-view. The insight comes from Gaurav Seth,vice president marketing of Set Max.
“Think of any of your favourite films. You may have seen Deewar a zillion times but when it is playing on a channel,don’t you linger at least for a while for just that scene or just that song? On the contrary,pay per view or buying a disc no matter how cheap is still an investment,so the movie on a cable TV channel continues to be the better bet,” reasons Seth.
He was in the city to announce ‘Ladies Special’,a film festival on the channel targeting women viewers. The channel will air till July 24,noon onwards films like Parineeta and Aaina which are all-time favourites of women.
“Only 10 per cent of the 80-million strong base of urban TV watchers in the country has opted for the personal dish. We are programming our schedule to suit the time available to the various segments. For example,housewives have some time on hand while kids are in school while menfolk prefer to unwind with an evening or late night telecast,so we fill the slots accordingly with family drama or thrillers,” said Seth,adding that his channel thrives on tapping the potential of the two great Indian passionscinema and cricket.
“We don’t resort to contests offering a puny prize for a million entries. Our ‘extraa shots’ giving unknown and behind the scene trivia on the movie being shown is a big hit because we actually meet producers and unit members to compile it. We are working on something more exciting in the future,” says the channel head,announcing the prize up his sleeve for Lucknow.
“On Saturday,we are holding 4 pm onwards a Shringar Mela for ladies at Tarang Hall,Vikas Khand,Gomti Nagar,where there will be song and dance,trinkets and freebies,” he says.
Stay updated with the latest - Click here to follow us on Instagram
