Image makeover exercise: unlimited potential, transforming lives’ slogan

“The logo and slogan give a message that UP is emerging as a potential place for development through investment from private sector. The government has decided to use it in all its advertising materials related to events of investments,” said a senior official.

A senior government official told The Indian Express that the slogan was first used in the investors’ conclave held in Delhi on June 12 where the state government signed several memorandums of understanding (MoU) entailing investment of Rs 54,000 crore in UP by private companies.

Following the success of the Delhi conclave, sources in the industry department said, the government has planned to hold more such investors’ meets and road shows in different states and several countries, including Canada.