Rajasthan: BJP plans training campaign to improve its image

The Deendayal Upadhyay Training Campaign will involve training of active members of the BJP to spread the achievements of the party among the public.

The BJP is planning a large-scale campaign to improve its image in the states as well as the Centre.

The Deendayal Upadhyay Training Campaign will involve training of active members of the BJP to spread the achievements of the party among the public. They will also be taught the traditions and ideology of the BJP.

[related-post]

BJP national general secretary Murlidhar Rao, who is one of the main organisers of the campaign, has already relayed instructions to the Rajasthan BJP. Workshops will be held at the block, district, state and national levels, where selected party workers will be trained. The national-level workshop will be held in Delhi.

Story continues below this ad

The Rajasthan BJP has in turn kicked off preparations. Former MLA Madanlal Saini has been appointed state in-charge and Bheeru Singh Rathore is state co-in charge for the campaign. State BJP president Ashok Pernami and Chief Minister Varundhara Raje are reportedly taking keen interest in the campaign. Saini said that workshops will be organised for state-level orators on August 30-31. These leaders will in turn train workers at the block and district levels. Rathore said that new members will be familiarised with the party ideology.

Sources said the campaign was planned as an image-building exercise, especially as the party image had recently taken a beating, and reduce complaints of party workers.

Stay updated with the latest - Click here to follow us on Instagram