Wear House

At the glitzy launch,Guinness and her mild-mannered English counterpart Jeremy ‘Classic’ Hackett rubbed shoulders with fashion’s new pin-up boy filmmaker Karan Johar (who has taken his styling stints seriously by bringing out a new line with Varun Bahl,now a year-old),India’s enfant terrible Rohit Bal,designer Rajesh Pratap Singh and Manish Malhotra. Bal and Johar entertained the capital’s Manolo Blahnik set with a 20-minute performance titled,fashion theatre,which was directed by Malhotra. “The concept is international and our aim is to have the best labels across the spectrum. The Delhi market is mature for such brands. Our USP is that we cater to the wide space between premium and super-premium from Rs 6,500 for a pair of Armani Jeans to Rs 10,000 for a shirt,” said Ram Iyer,COO of The Collective.

The 17,500 square feet store houses over 100 brands including Armani Jeans,D&G,Hugo Boss,Love Moschino,Alice + Olivia and offers personal shopping and made-to-measure services as well. Earlier,in the day,the 49-year-old Guinness chatted over tea with the glam ladies — Pia Pauro,Rina Dhaka,Vidushi Mehra— all fans of her lip clutches,who fawned over the collectibles pegged at Rs 40,000 upwards (including the singing handbag,an automated singing purse)

Meanwhile,Hackett has been retailing in India since 2008 in Bengaluru and Mumbai. “I am happy with the outcome in India and I believe there is room for us to make a living here,” smiled the renowned menswear designer known for his quintessentially British clothing,whose formals will now be available in the capital.

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