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Starting July 21,posters of Bollywood hits from the year 1940 onwards will be put up at various malls across South Africa.

A Bollywood poster exhibition in South Africa hopes to revive the magic of Indian cinema

Starting July 21,posters of Bollywood hits from the year 1940 onwards will be put up at various malls across South Africa. “Each poster will be accompanied by details of the movie,director,writer and actors,along with an elaborate description of the period in which the movie was produced,” says Rakesh Gupta,founder member of the NGO,Route2Roots,that has organised the display.

Titled ‘Magic of Indian Cinema’,the exhibition will encompass the silent,golden and contemporary era of Indian cinema. The 1,000-plus collection will include a black-and-white poster of Dilip Kumar and Meena Kumari from the 1958 film Yahudi,a coloured poster of Amitabh Bachchan’s Coolie and posters of recent films like

Lagaan and Jodha Akbar. “These posters depict the manner in which our country has grown,its culture,people,fashion and progress,” says Gupta,who has been working on the project since 1985.

Apart from the exhibition,he has also arranged for audio-visual presentations in which actors like Shah Rukh Khan and Juhi Chawla,art directors Sanjay Dhawade and Ganesh Acharaya,and music director Uttam Singh,will talk about the journey of

Indian cinema. “We also have a Kathak performance by the disciples of Pandit Birju Maharaj,who will take the audience through the journey of dance in India,” says Gupta.Organised in association with the Government of India,the festival will be on till July 31 and will move to Durban and Cape Town,after Johannesburg.

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  • Indian cinema South Africa
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