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Itc’S John Players has signed up youth icon Ranbir Kapoor as its new brand ambassador.

Fresh appeal
Itc’S John Players has signed up youth icon Ranbir Kapoor as its new brand ambassador. The move adds a punch of freshness,dynamism and energy to the trendy apparel brand for men. Atul Chand,Divisional Chief Executive,ITC’s Lifestyle Retailing Business says,“Ranbir is the perfect fit for John Players as he personifies the youthfulness,vibrancy and panache that the brand stands for. There are strong synergies between John Players and Ranbir’s inherent sense of style and effortlessly cool persona. We are positive that John Players’ association with Ranbir will hit the right chord with the youth and strengthen the brand’s core attributes.” Adds Ranbir,“I relate with the cool,youthful and expressive personality of the brand. I believe it’s important to be comfortable in what one wears and make a statement without trying too hard which is also what John Players believes in. JP and I will rock!” The John Players forthcoming Spring-Summer campaign featuring Ranbir Kapoor will vividly bring alive both the personality of the brand and the new collection.

Time off!
Fastrack is now offering its range of trendy and stylish watches and sunglasses at 20 to 40 percent off. The collections on sale make available to all a range of over 100 models of watches and sunglasses starting as low as Rs 415! The offer is valid till February 15.

Day of discounts
Koutons has introduced a special offer to commemorate India’s sixtieth Republic Day. A flat 80 percent discount is being offered on all the brands that fall under the Koutons umbrella. Men can choose from jackets,cardigans,sweaters,trousers,jeans,coats,blazers and T-shirts while the Ladies can now pick up long and short shirts,tops with bead work and thread work,beautiful kurtis that can be teamed up with jeans,trousers or leggings and sweaters in a variety of colours from the Les Femme collection at reasonable prices. Coats and blazers with matching trousers are also a part of this collection. Koutons Junior,the kids wear range from the house of Koutons,has sweaters,cardigans,jackets,pants and T-shirts for kids in bright colours and playful designs.

Sporty steps
One of the world’s leading cricketing equipment manufacturer SG (Sanspareils Greenlands) has brought out its latest range of shoes called ‘Steadler’. This new collection of shoes offers consumers the same quality and comfort that the world’s cricketers enjoy in attractive colours at affordable prices. With high quality PU meshing for strong grip,cleat outsoles for better ground control and lightweight cushioning for maximum stability and extra comfort,the Steadler shoe range by SG is perfect for all sports and are ideally suited for all terrain. The Steadler shoes are available in the colours red and blue. The shoes are available in sizes ranging from 6 to 11 and are priced at Rs 1,465.

Style on sale
Here’s another brand that will make this winter all the more worth it. Madame,which rolled out its winter line-up with its special collection titled ‘Icons’,is now offering its ‘End of the Season’ sale’ on the entire range of apparels. The discount ranges upto 40 percent and will be on till mid-February. The discounts can be availed on clothes like jackets,demins,cardigans,caps,accessories,mufflers,leggings,capris,T-shirts and much more. The collection also includes women’s dresses,outerwear,tops and trousers to chic skirts. According to Akhil Duggar,Creative Director,Madame,“End of season sales are no more just the promotional activities but now they are a part of the planned strategy. We are happy and delighted to announce this winter sale. Though it will be a bit early to announce it because the season is here to stay for few more days however we thought to pass the advantage of extended winters to our customers. The collection has been created for the modern multi-tasking woman in fabrics that flatter. Iconic ready-to-wear clothing for easy chic that works from am to pm.”

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