Icing on the cake!

Britannia introduces egg-less cakes for vegetarian kids

Parents today are always on the lookout for healthy yet tasty snack ideas for their children. Keeping that in mind Britannia has introduced a one of kind range of vegetarian cakes. Soft,juicy and filled with real fruit bits,Britannia ‘Veg Cakes’ are made minus the eggs! Additionally they’re packed with nutrition,have zero cholesterol and are hygienically packed boosting the shelf life to three months. Commenting on the launch,Anuradha Narasimhan,Category Director (Health & Wellness) at Britannia mentioned,“Over one third of our country is pure vegetarian and our consumer research showed that mothers feel guilty about denying their children cakes. They were looking for a solution where they could fulfill their children’s desire to eat cakes,yet keep their vegetarian family values intact. At Britannia,we are always looking to develop unique products that are both healthy and enjoyable,so we developed these cakes totally without eggs.”