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Journalism of Courage
A two-week long lull at the box-office with no significant releases is just the calm before the entertainment storm that will be unleashed by the two Diwali releases. Golmaal 3,part of Rohit Shettys successful comedy trilogy will be competing against Vipul Shahs comedy film Action Replayy. Golmaal 3 is a multi-starrer with Ajay Devgn,Kareena Kapoor,Tusshar Kapoor,Arshad Warsi,Shreyas Talpade and Kunal Khemu; Action Replayy,on the other hand,has the advantage of two Bollywood biggies Aishwarya Rai-Bachchan and Akshay Kumar. To make this face-off interesting,both the production houses are leaving no stone unturned to rake in box-office gold with their ventures.
Such a Bollywood battle is not a 2010 phenomenon; its an annual Diwali tradition. In 2007,Sanjay Leela Bhansalis dream project Saawariya and Farah Khans Om Shanti Om were pitted against each other. The battle raged again in 2008 with the release of Madhur Bhandarkars Fashion,Shettys Golmaal Returns and Sanjay Dutt-starrer EMI. In 2009,Shettys All the Best,Sohail Khans Main aur Mrs Khanna and multi-crore film Blue made their presence felt. Even though Saawariya,Blue,EMI and Main aur Mrs Khanna were eventually declared flops,they did manage to make money during the Diwali weekend.
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