Brand new

Bollywood actor Mandira Bedi is the new face of Bodycare lingerie,which had earlier introduced various innovations like seamless lingerie. “Indian women are becoming more discerning in choosing lingerie,helping the growth of branded lingerie in the country. Bodycare is a cute,girly and fun brand. It’s an exciting opportunity for me because I get to put my own input into the brand. The collection ranges from comfortable,yet stylish innerwear,easy wear to sensuous lingerie,” said Bedi. Speaking about the association,Sanjay Dawar,MD,Bodycare Creations said,“Men’s innerwear industry has seen a plethora of celebrity endorsements. In women’s innerwear segment,this would be a first.” He added,“Usually other lingerie brands in India follow the European size to manufacture innerwear in India,but we follow the Indian shape and sizes to make our consumers comfortable.”