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Amul

Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...

Amul Overview

Amul Image Source : Wikipedia
  • Company type Cooperative
  • Industry Dairy
  • Founded 14 December 1946
  • Founders Tribhuvandas Patel
  • Headquarters Anand, Gujarat, India
  • Area served Worldwide
  • Key people Jayen Mehta (managing director)
  • Revenue ₹80,000 crore (US$9.2 billion) (2024)
  • Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
  • Website www.amul.com

Amul history

Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...

AMUL NEWS

At golden jubilee celebrations, PM sets target for Amul: Be largest dairy company in world

February 23, 2024 1:47 am

The PM lavished praises on women for being the “real backbone” of the country’s dairy sector.

Today in Politics: PM Modi in Ahmedabad for Amul golden jubilee; farm stir spirals over protester death

February 22, 2024 6:57 am

Amit Shah will kick off BJP’s campaign for LS polls in Chhattisgarh by addressing a rally in Janjgir Champa Thursday

Gujarat Confidential: Optics of organics

February 11, 2024 9:32 pm

Since the last session of the Gujarat Assembly, Amul has handled the administration of the public canteen. Interestingly, near the counter of the canteen, the canteen administrators have put pouches of various certified organic pulses.

Vicky Kaushal thanks Amul for ad featuring him as Sam Manekshaw: 'Iss Amul-ya pyaar ke liye...'

December 04, 2023 4:37 pm

The latest Amul ad showcases Vicky Kaushal as India's first field marshal Sam Manekshaw, on whose life Meghna Gulzar's Sam Bahadur is based.

Amul’s latest: A ‘super milk’ with 5 times more protein

November 24, 2023 1:39 pm

A 200 ml pouch of this ‘super milk’ will have 30 gm of protein and will be sold on Amul’s e-commerce portal, Jayen Mehta, in-charge MD of Gujarat Cooperative Milk Marketing Federation Ltd, said.

Jayen Mehta at Idea Exchange: ‘We champion circular economy... a dairy co-op can transform into an energy company’

November 06, 2023 8:55 am

Jayen Mehta took over as the Managing Director of Gujarat Cooperative Milk Marketing Federation (which owns the Amul brand) in January 2023.

No bid to dominate or monopolise, Amul MD Mehta on Nandini-Aavin row

October 11, 2023 7:49 am

In May, Tamil Nadu Chief Minister M K Stalin, wrote to Union Minister for Cooperation Amit Shah to “direct” Amul to “desist from procuring milk from Aavin’s milk shed areas”.

National Cooperative Exports holds meeting

July 29, 2023 10:52 am

The GCMMF (Amul) had nominated Shamalbhai Patel, who was unanimously appointed as the board member of the newly-formed national level multi state cooperative.

Parshottam Rupala: Amul model of paying 75 per cent remuneration to milk producers superlative

July 20, 2023 5:50 am

Stating that "worshipping diversity" is a part of India's culture, Rupala also urged people to “coexist and cohabit without fighting” to attain prosperity.

Vipul Chaudhary, ex-home minister among 15 convicted for cheating Amul

July 14, 2023 8:30 am

The court also held the 15 guilty for the offences of criminal breach of trust, criminal conspiracy, forgery and abetment. The court, however, acquitted four other accused of all charges.

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