Courting Multiple Drapes

It’s their ability to mix and match their outfits that has got them noticed in overseas markets like South Africa and the Middle East. The latter being more popular with them. “Our kaftan-dresses do really well with Middle Eastern clients and they appreciate heavily embellished outfits too,” says Niket,who along with Jainee is now putting together a formal wear line for men. “It will be a collection that will complement our fusion wear line for the ladies,” quips Jainee,who recently togged the participant from India for the Miss Deaf World 2011 pageant held at Prague.

The designers,regulars at Wills Lifestyle India Fashion Week,are known for their fusion styling,especially for brides looking to dress up for functions other than the wedding. “There’s a lot of scope for our kind of work in pre-bridal events like the sangeet ,reception and post-wedding parties,” spells out Jainee. In terms of styling,their clothes could well represent modern India,where rich heritage and culture co-habit with Western thoughts and contemporary ideas.

For instance,the designers’ love for silks,especially crushed silk,is evident from the abundant use of the fabric in the winter collection. Such fabrics have been used in more Western flowing silhouettes coupled with heavy embellishments. “This season we have used a lot of heavy kundan work as embellishments on lehengas and saris along with brocade strips,tulle and velvet for blouses,” explains Niket,who finds that clients from Punjab are always asking for brighter and bolder colours. “The colour palette this season includes golden,nude beige,wine,deep red along with yellow to orange hues. Citrus-hued saris are also doing well,” list out the two.

Jainee also recommends teaming achkhans with layered lehengas or ankle-length capris. “We are always looking to add to an outfit’s life and suggest varied looks to our clients. For example,an asymmetrical top can be worn with a crushed long skirt,” points out Jainee as we notice that long open jackets in the collection are also part of the autumn-winter line-up and can be teamed up with either embroidered capris or a crushed silk skirt or a plain churidaar.

In the past,they have been the official designers for Mrs Gladrags 2008,Mrs Globe International 2008 and the prestigious Dar London Hair Stylist Show. The designers are now all set for the Spring-Summer 2012 edition of Wills Lifestyle India Fashion Week.