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Journalism of Courage
Despite government initiatives like Swachh Bharat Abhiyan aimed at promoting cleanliness, littering remains a persistent issue across India. The problem has frequently sparked debate on social media, with users calling out irresponsible behaviour and urging greater public accountability. A recent video of travel vlogger Ameana, who is currently exploring India, confronting locals for littering has sparked a stir on social media, igniting conversations about public cleanliness and civic responsibility.
The viral video opens with Ameana approaching a group of locals and asking, “Is this yours? Put it in the bin. Why you doing this!”. Frustrated by the scene, she also says, “I don’t know what’s going on in their heads. They are throwing it right under their feet.”
Towards the end of the video, agitated by the repeated littering, she walks away saying, “Enjoy you ice cream!”
Sharing the video on Instagram, Ameana wrote, “Confronting people that trash our planet.” The location on the incident is not known.
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The video quickly gained traction, prompting reactions from public figures, including Orry. Several social media users hailed Ameana with one saying, “You did a good job. We need people like you in India.” Another user commented, “They look like they get so bored out there that adding to the pollution gives them some sort of dopamine hit I know it sounds crazy.”
“This is a shame, our guests telling us to keep city clean,” a third user reacted. “China has the same amount of population, yet everywhere is super clean,” a fourth user wrote.
In March, a Reddit user sparked a conversation about the worsening issue of littering in India’s picturesque high-altitude tourist destinations. A picture showing snow-covered mountains marred by discarded gutka packets, stains, and other waste went viral, highlighting the environmental impact of irresponsible tourism.
