AMD’s AM1 platform could usher in sub-Rs 10,000 desktops

The AM1 platform has been branded AMD Athlon and AMD Sempron

Chipmaker AMD on Wednesday released for the component channel its new AM1 platform featuring  quad-core and dual-core variants of the AMD Kabini APU developmed in India. Branded AMD Athlon and AMD Sempron, the AM1 platform will deliver go a long way in reducing the cost of ownership of computers and broad basing the company’s reach.

AMD’s Director of Marketing Gabe Gravning told IndianExpress.com that the platform comes with a very good feature set and enables a number of new form factors like small form desktops and hometheatre PCs. “It is the first time that we bring a true system on a chip (SoC) to the socket. This gives flexibility to channel partners and end users to upgrade or choose from any of the seven motherboards,” he added.

Gravning said the processors have all of the latest technology from AMD, including SteadyVideo, post processing and Quick Stream. These will also have a lower power consumption with a maximum  thermal design power (TDP) of 25W.

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With prices starting as low as $34, the range could also trigger the manufacture of desktops that could potentially cost as low as Rs 10,000 per unit. “The key piece on this platform is the price point and the value that we bring to the market. The price point of the platform is very aggressive, but that is combined with very good performance,” Gravning added.

AMD said the first lot of the products have reached India and will be opened up for channels by the end of this week.