Transportation app Ola will soon extend Wi-Fi services to users across segments including Micro, Mini and even autorickshaws. The Bengaluru-based firm currently offers in-car Wi-Fi services to users of its Prime category.
Ola today announced the launch of Ola Wi-Fi that will allow users to auto connect to Internet in an Ola cab without having to enter credentials every single time. “Users with a one-time authentication on their phones, can use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides, staying connected with Ola’s secure network whenever they take a ride,” Ola Head of Categories and Chief Marketing Officer Raghuvesh Sarup said.
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He added that Auto-Connect Wi-Fi is currently available for free on Ola Prime and “will soon be available across all categories including Micro, Mini and Auto-rickshaws available on the Ola app”.
He, however declined to comment on the timeline or investment details for the initiative. The company charges a base fare of Rs 100 (first 4 kms) and then Rs 10 per km in Delhi for its Prime category cars that offer in-car access to Internet. For Mini, users pay Rs 8 per km, while the base fare remains same as that for Prime.
“Ola Wi-Fi addresses the need for consumers to be connected to the Internet while on the go, without the hassles of having to use unique credentials every single time,” Sarup said.
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He added that over 200TB of data was consumed on a monthly basis by users of Ola Prime, which made available high speed Wi-Fi in-cab with a standard authentication process.
In the past, Ola has enabled 2G optimisation, made over nine local languages available and enabled turn-by-turn navigation features for driver-partners through its app.