When it comes to environmental care, multinational technology brand Dyson is a pioneer that is constantly pushing the boundaries of innovations. The company’s recent Global Air Quality Connected Data project analysed over 2.5 million connected air purifiers, revealing alarming levels of indoor air pollution in homes around the world. According to the data, India had the highest average levels of fine particulate matter (PM2.5) pollution globally in 2022, with an average annual level of 55.18 μg The World Health Organisation recommends that annual PM2.5 levels should remain below 15 μg The staggering rise in air pollution makes air purifiers ubiquitous and the need for devices backed by science and research even more pressing. Dyson's dedication to innovation extends beyond hardware. For the brand, data plays a pivotal role in bridging the gap between air quality sensors and individual perceptions. "Our recent report on Global Connected Data underscores the importance of effective communication and engagement with users," said environmental care category manager, Samuel Railton. "Data visualisation and personalised reports empower users to understand and act upon air quality insights, fostering a deeper connection with their indoor environment." Consistently driving innovation "At Dyson, our understanding of airflow and aerodynamics has been instrumental in driving innovation within the environmental care category," Samuel explained. Dyson's journey began with the revolutionary air multiplier technology, initially used for cooling purposes. However, this technology has since been adapted to improve the performance of air purification systems. "We've applied that same thinking to our purification technology, projecting air around the room for optimal circulation," he said about Dyson’s latest Big+Quiet Air Purifier. The Big+Quiet purifier uses full-machine HEPA filtration and advanced airflow projection to effectively clean the air in large rooms up to 1076 sq ft. Their formaldehyde-detecting Dyson Purifier Cool model offers high-performance purification suited for typical Indian homes. Based on the study, Delhi ranked as the most polluted city in the world, with average indoor PM2.5 levels reaching 69.29 μg/m3 over the course of 2022. Other polluted cities include Beijing, Shanghai, Shenzhen, and Busan. When asked about India’s diverse landscape and the efficacy of Dyson Air Purifiers, Samuel said, “So we've got two data sources that allow us to make sure that we're effective in the regions where we're operating. One is the connected data that we've spoken about earlier. So we can understand the types of pollution and the severity of the pollution in each region." Smart features and connectivity Connectivity and smart features are integral to Dyson's air purifiers, offering users unparalleled comfort and real-time monitoring. Through the My Dyson app, users can remotely manage air quality levels, schedule purifier operation, and customise settings to suit their preferences. "Flexibility is key," Samuel emphasised. "We strive to provide users with full control over their indoor environment." While Dyson continues to explore the possibilities of AI in its air purifier technology, the focus remains on enhancing user experience and efficiency. "Our commitment to research and development ensures that we are always at the forefront of innovation," Samuel affirmed. "We're dedicated to creating smarter, more intuitive products that elevate the standard of clean air for everyone."
