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This is an archive article published on June 30, 2016

Amazon ‘Prime Day’ sales is back this July

The 2015 Amazon Prime Day sales faced a lot of complaints about the deals being unimpressive and items running out too fast.

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Amazon sale, Amazon Prime Day, Amazon, Amazon Prime Day sales, Amazon online shopping, Online shopping amazon, e retailer amazon, amazon news, online sale Amazon, Sale at amazon, technology news Amazon Prime Day sales offers free two-day shipping programme. (Source: Amazon.com)

Amazon is renewing its “Prime Day” July sales gimmick as Wal-Mart also tries to go after online shoppers this summer.

The e-commerce powerhouse launched the discounting event last year to commemorate its 20th anniversary and to advertise its $99 annual Prime loyalty program, which offers free two-day shipping, during sleepy summer shopping months.

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Wal-Mart is also advertising online shopping discounts in July as well as a 30-day free trial of a two-day unlimited shipping service. Other retailers may try something similar.

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It remains to be seen whether Amazon’s event, on July 12 this year, will be a hit or a bust.

There was online grumbling last year that the deals were unimpressive, that deal items ran out too fast and were only available for a limited time.

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