
Today is LeEco Day, the company’s biggest shopping carnival in India so far, received an incredible response from consumers. In its bigger-than-big shopping bonanza, the company had put up exciting offers and benefits valued at around Rs 8 crores, making it the largest and most attractive shopping carnivals organized by a smartphone brand on e-commerce platform till date. With offers such as exchange offers on old smartphones, cash back offers on Axis bank cards, Bluetooth headset giveaways worth Rs. 2800 and a bumper prize of Mahindra KUV 100, the LeEco Day was a great hit with consumers.
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Expressing gratitude to Indian consumers who have helped the brand gain so much popularity in just a short span of time, the senior management of the company plans to personally undertake the delivery of the Superphones to first few customers across the 4 cities of – Delhi, Mumbai, Bangalore and Hyderabad. This is being planned as part of LeEco’s consumer-connect policy which has been integral to the unprecedented success the company has had in such a short period in the Indian market.
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Additionally, in a gesture befitting a socially conscious corporate, LeEco, the internet and technology conglomerate joins hands with Akshaya Patra to support a mid-day meal for two children for every Le Superphone sold (Le 1s and Le Max) on LeEco Day on Feb 25, 2016. The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development.