The Indian tablet market, which includes detachables as well as slates, recorded a 24.9 per cent decline year over year in 2023. According to a recent report by the International Data Corporation (IDC), the number of units shipped in India stood at 4.01 million last year, with the consumer segment growing by 1.9 per cent compared to 2022. However, the commercial demand for tablets fell by 42.3 per cent as a few government deals were either cancelled or delayed. Demand in the education sector and small and medium businesses also took a hit, declining by 53.7 per cent 25.9 per cent respectively. Bharath Shenoy, a senior research analyst at IDC India said that despite challenging market conditions, the consumer segment recorded growth because of new products from Chinese vendors like Realme and Xiaomi. The growth seems to be largely driven by the $300 price bracket. Top 5 tablet brands of 2023 When it comes to the Indian tablet market, the segment is led by Samsung with a market share of 39.5 per cent. The company accounted for 46.6 per cent and 33.4 per cent in the commercial and consumer segment but recorded a sharp 34.7 per cent year-over-year decline in 2023. Lenovo held the second position, accounting for 14.3 per cent as its shipments recorded a 38.6 per cent year-over-year slump. The company recorded a steep 52.7 per cent year-over-year decline in the commercial segment and held the second spot with a 17.5 per cent market share. But when it comes to the consumer market, Lenovo came in at the fifth position. Apple came in third while recording an 11.1 per cent decline compared to 2022. While the tech giant was second in the consumer market, the report suggests that Apple tablets are still popular among students. Acer Group, which surprisingly has a handful of commercial tablets came in at fourth position with a market share of 7.3 per cent. While the company held the third position in the commercial segment, the growth was not as much as government projects got cancelled or delayed. Just behind Lenovo is Realme, which accounts for 6.8 per cent of the total market share. The company recorded a 9.5 per cent year-over-year growth, mostly because of its focus on consumer-centric products during festive sales.
