Tecno smartphone brand launches in India with five new phones

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“Our “i” series is made for India, designed for India”, Arif Chowdhury, Vice-President, Transsion Holdings, told Indianexpress.com. “India is a very important market for us and most importantly, we are launching a series of products, not one product. It’s easy to make one phone for India but to make a series for India shows how serious we are about the market,” he added.

Unlike its arch rivals in the smartphone business, many of whom opted to sell their products through only online channel, Tecno will be positioned as an offline-only brand. Although the company did mention that it is evaluating the online model, it declined to reveal the exact plan.

Initially, the Tecno brand has been launched in three states of Punjab, Rajasthan and Gujarat. According to Chowdhury, the company plans to sell these devices through 129 distributors in these states, and has more than 10,000 touch points.

“After-sales service is very important for the group,” he said when asked about the company’s emphasis on providing customer service to users in India. “We have spent $70-75 million dollars globally to set-up service centers,” Chowdhury said. Even though the company operates its own service centers in other markets where the brand has made its presence, in India it will be dependent on 144 third-party after-sales service outlets.