LG unveils new lineup of Super UHD TVs with Nano Cell technology at CES 2017

LG will be showcasing its new Super UHD range of 4K TVs feature Nano Cell technology at this year's CES Trade show.

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LG has announced its 2017 line-up of 4K HDR televisions at CES 2017.

At the ongoing CES 2017 in Las Vegas, LG is showing off its new Super UHD range of 4K TVs. The new TVs feature Nano Cell technology, which the company claims will render the most realistic images possible, give accurate colors while also enabling wider viewing angles. The third-generation of UHD LCD TVs – the SJ9500, SJ8500, SJ8000 – also support HDR10, Dolby Vision and Hybrid Log Gamma and are ready to support a new HDR technology called Advanced HDR, which has been developed by Technicolor.

LG explains, ”Nano Cell achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colors displayed on the screen. These light absorbing capabilities allow LG’s new LCD displays to filter distinct colors with much greater precision, rendering each color exactly as it was intended by the original content producer.”

The Nano LCD displays offer uniformly-sized particles (each a nanometer wide) across the screen. The Nano Cells claim to deliver more accurate and realistic colours than previous LCD screens as well as provide wider viewing angles. This means virtually no color difference for viewers seated directly in front of the screen and those watching from a 60 degree angle.

LG’s latest Ultra HD LCD TVs will also come preinstalled with webOS 3.5, the latest version of the company’s proprietary interface meant for TVs. What’s more, 4K streaming services Netflix and Amazon can be accessed at the press of a button on the new Magic Wand remote and a new Magic Zoom mode lets you enlarge a specific area of the screen and record.

LG has partnered with Technicolor, Hollywood’s expert in image and color, to offer TV image quality that “accurately recreates the artistic intent of content creators”.

Read: CES 2017: Qualcomm announces Snapdragon 835, a faster, more power efficient processor

LG hasn’t given us the details regarding price or release date just yet, but says all three models will be showcased at CES 2017 this week.

Anuj Bhatia

Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle. Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University. Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include: Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech. Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture. Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups. Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech. Authoritativeness & Trust Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape. Find all stories by Anuj Bhatia here. You can find Anuj on Linkedin. ... Read More

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