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Following in ChatGPT maker OpenAI’s footsteps, Perplexity has launched its very own $200 monthly subscription plan. Called Perplexity Max, the AI startup says it ïs their most advanced subscription tier to date. In a blog post, Perplexity said that the new $200 subscription is for those who “demand limitless AI productivity and immediate access to the newest products and features.”
As part of the company’s most expensive tier, you get unlimited access to Labs, the company’s newest tool that aims to enhance user productivity. Introduced earlier this year, Perplexity says “using Labs is like having a team” and that users can create spreadsheets, web apps, and dashboards by performing 10 minutes or more of “self-supervised work” using a wide range of tools like deep web browsing, code execution, and chart and image creation.
The $200 Perplexity Max plan also includes access to advanced AI models like OpenAI’s o3-pro and Anthropic’s Claude Opus 4. Subscribers also get priority support as part of the new plan. It also offers early access to Perplexity features and products like Comet, the company’s upcoming Chromium-based agentic web browser that can also help automate certain tasks.
Perplexity says the Max subscription is designed for professionals, content creators, business strategists and academic researchers. The company is also planning to launch an enterprise version of the Max plan. Pereplexity Max is currently available on the web and iOS, but there is no news on when it will be coming to Android.
Apart from the new subscription plan, Perplexity also offers a Pro plan, which, like ChatGPT, is priced at $20 a month alongside an Enterprise Pro plan that costs $40 per month.
Last month, the company introduced a new AI-powered video generation feature that allows users to create videos on X. Recently, rumour had it that both Apple and Meta were interested in buying the startup to get an edge in the AI race.
