Adobe’s AI agents and platform now available for businesses

Many big companies use AEP to connect and use their data in real time. Since Adobe’s AI tools are built on this platform, they can use a business’s data, content, and workflows to understand the right context. This helps the AI agents take actions that are relevant and deliver real business value.

Over 70 per cent of businesses that use Adobe Experience Platform (AEP) are already using Adobe’s new AI Assistant. This assistant acts as a chat interface, allowing teams to use natural language to communicate with different AI agents, both from Adobe and other companies. These agents are essentially smart AI tools designed to help organisations improve their operations. Adobe also introduced the AEP Agent Orchestrator, a central system that uses reasoning engines to understand what a user wants from a simple prompt. This system then intelligently decides which specific AI agents need to work together to complete the task.

If a task needs a final check or adjustment, a “human-in-the-loop” feature allows a person to step in and refine the process. Adobe also offers ready-to-use AI agents that are built directly into its main business applications, like Adobe Real-Time Customer Data Platform and Adobe Journey Optimiser. These agents help marketers improve their skills and speed up Customer Experience Orchestration (CXO). 

Adobe’s new AI agents are designed to help businesses improve how they interact with customers and manage their digital presence. These specialised tools automate complex tasks, making it easier for marketing and product teams to get things done.

The Audience Agent helps create and manage customer groups for personalised marketing campaigns. It suggests valuable audiences and tracks their performance against business goals. The Journey Agent simplifies the design of customer journeys across different channels like email and mobile. It builds journeys to meet specific goals, finds where customers are dropping off, and provides insights to improve interactions. Meanwhile, the Experimentation Agent analyses test results to help teams come up with new ideas for improving customer experiences. It can predict how changes might affect conversion rates and is part of Adobe Journey Optimiser’s Experimentation Accelerator.

For data analysis, the Data Insights Agent makes it easier for any team to understand customer behaviour by analysing data from various sources. It helps teams visualise trends, predict outcomes, and fix problems. This agent is available within Adobe’s Customer Journey Analytics and other enterprise applications. The Site Optimisation Agent keeps a brand’s website running smoothly by automatically finding issues that hurt customer engagement, like broken links or slow pages. Finally, the Product Support Agent helps Adobe customers solve problems with their software by providing direct support and troubleshooting assistance, including creating and tracking support cases right within the user’s workflow.