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This is an archive article published on May 18, 2023

Nike removes Ja Morant’s signature shoe from website and app as fallout over new gun video continues

The Memphis Grizzlies suspended the 23-year-old Morant last week when a new video showed the All-Star with a gun and left NBA commissioner Adam Silver "shocked."

Ja Morant NBAMemphis Grizzlies guard Ja Morant. (Reuters)
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Nike removes Ja Morant’s signature shoe from website and app as fallout over new gun video continues
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Ja Morant’s signature shoe is no longer listed for sale on Nike’s website or the company app.

The Ja 1 includes multiple colorway options and a staggered release of additional models that are still listed among “future drops” by Nike.

The Memphis Grizzlies suspended the 23-year-old Morant last week when a new video showed the All-Star with a gun and left NBA commissioner Adam Silver “shocked.” It was Morant’s second suspension for the same reason — a video being posted of the MVP candidate holding a weapon — in two months.

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Morant’s endorsement relationship with Powerade also appears to be in peril. The company pulled back a marketing campaign featuring Morant when the first gun incident and suspension for conduct detrimental to the team arose in March. This week, a Powerade spokesperson said, “at this time we do not have any Ja-related content running.”

On the Nike site, the original Ja 1 link goes to a page that reads “THE PRODUCT YOU ARE LOOKING FOR IS NO LONGER AVAILABLE.”

Dick’s Sporting Goods and secondary sneaker reseller StockX had multiple versions of the Ja 1 available on Thursday. The Morant line of shoes were removed from Finish Line stores and the app.

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